What is Cheddar

Jon Steinberg
1 min readApr 22, 2016

Cheddar is a new video news network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes.

Cheddar is broadcast live daily from the floor of the New York Stock Exchange on Facebook Live.

Live and on demand from its broadcast locations on the floor of the New York Stock Exchange, NASDAQ Marketsite, and the field, Cheddar exclusively covers companies in technology (i.e. Google, Apple, Uber, Airbnb), media ( i.e. Netflix, Disney, Hulu), and innovative consumer products (Lululemon, Chipotle, Tesla).

Cheddar is post-cable TV network using modern cloud-based infrastructure to shoot, live switch, and stream the network. Cheddar is for people in their 20s and 30s, who don’t have cable TV and don’t want cable TV. Cheddar is ad free but utilizes innovative product placements in fashion, food, and technology and creates branded content for leading companies.