Cheddar and GSTV Bring Engaging Content to One in Three Adults
Reaching 75 million monthly uniques across 200 DMAs
Cheddar, the leading post cable networks company, and GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, announced that, as of September 10th, short form business and tech news stories will begin airing daily to 75 million monthly unique viewers at 18,000+ gas stations across the country. Each day, GSTV runs a new story from Cheddar with a business or tech angle.
“Brian Morrissey at Digiday asked me, ‘What’s next, Cheddar in gas stations?’ And the answer is, yes, Cheddar working with GSTV is what’s next,” said Jon Steinberg Founder and CEO of Cheddar. “75 million people frequent GSTV locations, putting top news updates front and center while they’re at the pump.”
GSTV reaches consumers in a data-rich environment, and can target audiences at scale on the consumer journey, where they’re spending +1.7X more following a fuel transaction. The ability to deliver premium content to this on-the-go audience makes a partnership between GSTV and Cheddar beneficial for brands and consumers alike.
“As we continually transform the new GSTV, a key priority is premium content partners to entertain consumers and support our retailer and brand partners,” said Sean McCaffrey, President and CEO of GSTV. “We’re thrilled 1 in 3 consumers can now pick up some Cheddar on their monthly travels!”
Cheddar is the leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Dentsu Ventures.
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. GSTV’s convenience and fuel partners include leading retailers like 7-Eleven, Arco, BP, Circle K, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco.