I did the Pomp Podcast embedded below…and then used Descript to transcribe it. I did a quick cleanup of the transcription and some small edits but there are probably plenty of mistakes. Either way, watch or read if you are interested!

Anthony Pompliano: [00:00:00] All right guys, bang, bang. I’ve got Jon here. He’s a legend where we’re just leave it at that.

Jon Steinberg: [00:00:11] Although most people, when you put out that you were interviewing me their, their number one question was who is this guy?

Anthony Pompliano: [00:00:18] You, you have to learn the first rule of Twitter, which has never read the comments because of whether they’re good or bad. …

One Cheddar

“Cheddar is Everywhere” has always been a core focus for our network. Today, we announce Cheddar 2.0 to adapt to what has been a continually evolving streaming ecosystem in the roughly four years since our first broadcast from an iPhone on Facebook Live.

Cheddar began as a business news network in 2016, and we followed two years later with a second headline news network. Today we are unifying these two networks into one Cheddar with a new tagline: “News Worth Investing In.” The network will stay true to its business focus on technology, media, and innovation and also include the top stories of the day that are worth “investing” your time in. …

In January 2016, I incorporated Cheddar. Peter Gorenstein (our Chief Content Officer) and I sat in the lobby of The Westin in Times Square (our “office”) and dreamt of creating Cheddar and getting it on Sling.

Sling was the first to bet on us. We love them and our partnership.

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Some of Cheddar’s carriage partners

In the intervening 3 years, the following services have launched, and Cheddar has subsequently been privileged to receive carriage on:

  • YouTube TV
  • Hulu with Live TV
  • fuboTV
  • Philo
  • Sony PlayStation Vue
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Cheddar on Sony PlayStation Vue iOS

With our launch today of both of our networks (Cheddar Business and Cheddar News) on Sony PlayStation Vue, we have accomplished something that wasn’t even a thing in 2016, and we certainly never dreamt…

Top news stories available daily to 9 million local cable and broadcast households

NEW YORK, NY — October 17, 2018 –Cheddar, the leading post cable company, and independent New York television station CUNY TV today announced a daily half hour of Cheddar news headlines and top stories programming that will air on CUNY TV weekdays at 7PM. CUNY TV is available in the tri-state area on digital broadcast (channel 25.3), and in the city’s five boroughs via on Spectrum/Optimum (channel 75), RCN (channel 77), and Verizon (channel 30).

“Expanding CUNY-TV’s content, in partnership with Cheddar, gives our very loyal audience something fresh and exciting and provides millennials an opportunity to see what CUNY, CUNY TV and Cheddar is all about. Very, very exciting!” …

I did the Ad Lib Ad Age podcast with Brian Braiker. He was pretty tough, I was pretty candid, and I enjoyed it. I decided to post a transcript like I saw Hunter do after his last podcast.

Here ya go…The transcript was created by a third-party service; I did not proof for errors.

Podcast Transcript:

Brian Braiker:

After a five-year stint at BuzzFeed, beginning in 2010, when there were just 15 employees, and a brief run as the CEO of DailyMail.com, the last thing you would probably think to do is start a TV network from scratch; yet that’s precisely what Jon Steinberg did. The former president and COO of BuzzFeed launched Cheddar Inc. in 2016, a new media company with the initial goal of becoming the CNBC for millennials. Two and a half years in, Cheddar is a bona fide media concern, a live and on-demand video news network that broadcasts weekdays from the floor of the New York Stock Exchange, NASDAQ MarketSite, and the Flatiron Building in New York alone, and has raised $54 million in funding. …

Reaching 75 million monthly uniques across 200 DMAs

Cheddar, the leading post cable networks company, and GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, announced that, as of September 10th, short form business and tech news stories will begin airing daily to 75 million monthly unique viewers at 18,000+ gas stations across the country. Each day, GSTV runs a new story from Cheddar with a business or tech angle.

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Cheddar on GSTV

“Brian Morrissey at Digiday asked me, ‘What’s next, Cheddar in gas stations?’ And the answer is, yes, Cheddar working with GSTV is what’s next,” said Jon Steinberg Founder and CEO of Cheddar. …

[A note I sent to our team this morning]

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My internship badge from Imagineering

In 1993, I was hired as an intern to Walt Disney Imagineering. I was 15.

I arrived in Burbank for the summer and lived with college students in corporate housing.

It was very lonely and I couldn’t drive and I didn’t have any friends.

I’d get to work each day and not really know what I was supposed to be doing. After a week I went up to the guy who hired me and said,

“Jeff*, what do you want me to do?”

And he replied,

“Jonathan, if I knew what I wanted you to do, I would have done it myself. If I knew what I wanted you to do, I wouldn’t have hired you.” …

CheddarU is expected to reach a Nielsen average minute audience of 39,000 Adults and be the largest millennial college cable channel in the U.S. and the #1 digital out of home network among A18–24

Chegg is Official Learning Partner, Pandora is Official Music Partner

Cheddar forms ChedNet to Make Free Service Available to Gyms, Hotels, Airport Lounges, Restaurants, and Other Public Spaces

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NEW YORK, May 31, 2018 — Cheddar, the leading post cable networks company, announced today the launch of CheddarU, a live news network available on 1,600 TV screens on over 600 college campuses, reaching nine million students. CheddarU comes as a result of Cheddar’s acquisition of Viacom’s MTV Networks on Campus, the distribution platform for Viacom’s campus-based service, MTVU, which currently has an average minute audience of 39,000 Adults (Nielsen Spring 2018 measurement report) and is the largest millennial college cable channel in the U.S. …


Existing investors Lightspeed Venture Partners, Comcast Ventures, The New York Stock Exchange, AT&T, Ribbit Capital, Amazon and Altice USA all participate

NEW YORK, MARCH 19, 2018 — Cheddar, the leading, live, Post-Cable Network, today announced a $22 million Series D financing led by Raine Ventures to launch its second live news network and fuel international growth. New investors in the company included: Liberty Global, Goldman Sachs, Antenna Group, 7 Global Capital, Dentsu Ventures, and the family office of Kelly Loeffler and Jeff Sprecher. …

For eight hours, non-stop, Cheddar will be 100 percent women in the anchor seats and as guests

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On Thursday, February 8, Cheddar will launch #chedHER with a special day of news, information and commentary highlighting women in business, tech, entertainment, politics, science, the media and sports. The entire day’s programming schedule, including anchors and guests, will be 100% female on #chedHER.

This is a critical time for women in the United States and around the world with women rallying to bring positive change to the workplace and to halls of justice and government.

“#chedHER is a day dedicated to advancing the conversation” said Anjali Kumar, Chief People Officer and General Counsel at Cheddar. “Ultimately, we hope that using our platform for this event inspires people to see change is happening and sparks them to take actions that result in real change across all industries.” …


Jon Steinberg

President Altice News and Advertising, CEO/Founder @ Cheddar.com

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